Rocket Referrals vs Zillow Premier Agent

marketing comparison · Updated June 2026

Rocket Referrals

marketing · paid

Client engagement for insurance agencies

$180+/moVisit

Zillow Premier Agent

marketing · paid

Lead generation from Zillow and Trulia

Market-based pricingVisit

Quick Comparison

FeatureRocket ReferralsZillow Premier Agent
Categorymarketingmarketing
Pricing Modelpaidpaid
Price Range$180+/moMarket-based pricing
Free Tier✗ No✗ No
Target MarketSMB / Mid-marketSMB / Mid-market
Affiliate Program✗ No✗ No

In-Depth Look

Rocket Referrals

Net Promoter Score surveys, automated referral requests, Google review generation, and personalized greeting cards for insurance agent retention marketing.

Visit Rocket Referrals

Zillow Premier Agent

Advertising platform placing agents next to listings on Zillow and Trulia. Includes CRM, live connections to buyers, and market reporting.

Visit Zillow Premier Agent

The Bottom Line

Both Rocket Referrals and Zillow Premier Agent are strong options in the marketing space. Neither offers a free tier, so request demos from both to evaluate which fits your workflow.

Both are accessible to SMB and mid-market teams with transparent pricing.

The best choice depends on your team size, budget, and specific workflow requirements. We recommend trying Rocket Referrals first, then evaluating Zillow Premier Agent if it doesn't meet your needs.

Rocket Referrals

$180+/mo

Visit Rocket Referrals

Zillow Premier Agent

Market-based pricing

Visit Zillow Premier Agent