KW Command vs Redtail CRM

crm comparison · Updated June 2026

KW Command

crm · paid

Keller Williams technology platform

Included with KWVisit

Redtail CRM

crm · paid

Purpose-built CRM for financial advisors

$99/database/mo (15 users)Visit

Quick Comparison

FeatureKW CommandRedtail CRM
Categorycrmcrm
Pricing Modelpaidpaid
Price RangeIncluded with KW$99/database/mo (15 users)
Free Tier✗ No✗ No
Target MarketSMB / Mid-marketSMB / Mid-market
Affiliate Program✗ No✗ No

In-Depth Look

KW Command

CRM and business intelligence for KW agents with lead routing and marketing automation.

Visit KW Command

Redtail CRM

CRM designed specifically for financial advisors with workflow automation, document management, calendar integration, compliance archiving, and integrations with 130+ fintech providers. Used by 100,000+ financial professionals.

Visit Redtail CRM

The Bottom Line

Both KW Command and Redtail CRM are strong options in the crm space. Neither offers a free tier, so request demos from both to evaluate which fits your workflow.

Both are accessible to SMB and mid-market teams with transparent pricing.

The best choice depends on your team size, budget, and specific workflow requirements. We recommend trying KW Command first, then evaluating Redtail CRM if it doesn't meet your needs.

KW Command

Included with KW

Visit KW Command

Redtail CRM

$99/database/mo (15 users)

Visit Redtail CRM