Hotjar vs Supermetrics
analytics comparison · Updated June 2026
Quick Comparison
| Feature | Hotjar | Supermetrics |
|---|---|---|
| Category | analytics | analytics |
| Pricing Model | freemium | paid |
| Price Range | Free / $32-$171/mo | $39+/mo per connector |
| Free Tier | ✓ Yes | ✗ No |
| Target Market | SMB / Mid-market | SMB / Mid-market |
| Affiliate Program | ✗ No | ✗ No |
In-Depth Look
Hotjar
Hotjar shows how users interact with your website through heatmaps, session recordings, feedback widgets, and surveys. AI-powered insights surface friction points and conversion opportunities automatically.
Visit Hotjar →Supermetrics
Connects marketing platforms to spreadsheets, data warehouses, and BI tools from 80+ sources.
Visit Supermetrics →Used by These Professions
The Bottom Line
Both Hotjar and Supermetrics are strong options in the analytics space. Hotjar offers a free tier, making it a better starting point for smaller teams or individual professionals who want to test before committing.
Both are accessible to SMB and mid-market teams with transparent pricing.
The best choice depends on your team size, budget, and specific workflow requirements. We recommend trying Hotjar first, then evaluating Supermetrics if it doesn't meet your needs.