Heap vs Supermetrics

analytics comparison · Updated June 2026

Heap

analytics · freemium

Auto-capture product analytics

Free-CustomVisit

Supermetrics

analytics · paid

Marketing data pipeline and ETL

$39+/mo per connectorVisit

Quick Comparison

FeatureHeapSupermetrics
Categoryanalyticsanalytics
Pricing Modelfreemiumpaid
Price RangeFree-Custom$39+/mo per connector
Free Tier✓ Yes✗ No
Target MarketSMB / Mid-marketSMB / Mid-market
Affiliate Program✗ No✗ No

In-Depth Look

Heap

Product analytics that automatically captures every user action without manual event tracking.

Visit Heap

Supermetrics

Connects marketing platforms to spreadsheets, data warehouses, and BI tools from 80+ sources.

Visit Supermetrics

The Bottom Line

Both Heap and Supermetrics are strong options in the analytics space. Heap offers a free tier, making it a better starting point for smaller teams or individual professionals who want to test before committing.

Both are accessible to SMB and mid-market teams with transparent pricing.

The best choice depends on your team size, budget, and specific workflow requirements. We recommend trying Heap first, then evaluating Supermetrics if it doesn't meet your needs.

Heap

Free-Custom

Visit Heap

Supermetrics

$39+/mo per connector

Visit Supermetrics