Google Analytics 4 vs Hotjar
analytics comparison · Updated June 2026
Quick Comparison
| Feature | Google Analytics 4 | Hotjar |
|---|---|---|
| Category | analytics | analytics |
| Pricing Model | free | freemium |
| Price Range | Free | Free / $32-$171/mo |
| Free Tier | ✗ No | ✓ Yes |
| Target Market | SMB / Mid-market | SMB / Mid-market |
| Affiliate Program | ✗ No | ✗ No |
In-Depth Look
Google Analytics 4
Free analytics platform tracking website and app traffic, user behavior, conversions, and audience insights.
Visit Google Analytics 4 →Hotjar
Hotjar shows how users interact with your website through heatmaps, session recordings, feedback widgets, and surveys. AI-powered insights surface friction points and conversion opportunities automatically.
Visit Hotjar →Used by These Professions
The Bottom Line
Both Google Analytics 4 and Hotjar are strong options in the analytics space. Hotjar offers a free tier, making it a better starting point for smaller teams or individual professionals who want to test before committing.
Both are accessible to SMB and mid-market teams with transparent pricing.
The best choice depends on your team size, budget, and specific workflow requirements. We recommend trying Hotjar first, then evaluating Google Analytics 4 if it doesn't meet your needs.