FullStory vs Hotjar
analytics comparison · Updated June 2026
Quick Comparison
| Feature | FullStory | Hotjar |
|---|---|---|
| Category | analytics | analytics |
| Pricing Model | freemium | freemium |
| Price Range | Free-Custom | Free / $32-$171/mo |
| Free Tier | ✓ Yes | ✓ Yes |
| Target Market | SMB / Mid-market | SMB / Mid-market |
| Affiliate Program | ✗ No | ✗ No |
In-Depth Look
FullStory
Session replay and analytics capturing every user interaction to identify frustration signals.
Visit FullStory →Hotjar
Hotjar shows how users interact with your website through heatmaps, session recordings, feedback widgets, and surveys. AI-powered insights surface friction points and conversion opportunities automatically.
Visit Hotjar →The Bottom Line
Both FullStory and Hotjar are strong options in the analytics space. Both offer free tiers, so you can try each before committing to a paid plan.
Both are accessible to SMB and mid-market teams with transparent pricing.
The best choice depends on your team size, budget, and specific workflow requirements. We recommend trying FullStory first, then evaluating Hotjar if it doesn't meet your needs.