FullStory vs Google Analytics 4
analytics comparison · Updated June 2026
Quick Comparison
| Feature | FullStory | Google Analytics 4 |
|---|---|---|
| Category | analytics | analytics |
| Pricing Model | freemium | free |
| Price Range | Free-Custom | Free |
| Free Tier | ✓ Yes | ✗ No |
| Target Market | SMB / Mid-market | SMB / Mid-market |
| Affiliate Program | ✗ No | ✗ No |
In-Depth Look
FullStory
Session replay and analytics capturing every user interaction to identify frustration signals.
Visit FullStory →Google Analytics 4
Free analytics platform tracking website and app traffic, user behavior, conversions, and audience insights.
Visit Google Analytics 4 →The Bottom Line
Both FullStory and Google Analytics 4 are strong options in the analytics space. FullStory offers a free tier, making it a better starting point for smaller teams or individual professionals who want to test before committing.
Both are accessible to SMB and mid-market teams with transparent pricing.
The best choice depends on your team size, budget, and specific workflow requirements. We recommend trying FullStory first, then evaluating Google Analytics 4 if it doesn't meet your needs.