Follow Up Boss vs HubSpot Sales Hub

crm comparison · Updated June 2026

Follow Up Boss

crm · paid

Real estate CRM with AI-powered lead routing

$69-$499/moVisit

HubSpot Sales Hub

crm · freemium

CRM and sales automation

Free-$150+/user/moVisit

Quick Comparison

FeatureFollow Up BossHubSpot Sales Hub
Categorycrmcrm
Pricing Modelpaidfreemium
Price Range$69-$499/moFree-$150+/user/mo
Free Tier✗ No✓ Yes
Target MarketSMB / Mid-marketSMB / Mid-market
Affiliate Program✗ No✗ No

In-Depth Look

Follow Up Boss

CRM built for real estate teams with AI lead routing, automated follow-up sequences, calling, texting, and pipeline management. Integrates with 250+ lead sources including Zillow, Realtor.com, and Facebook.

Visit Follow Up Boss

HubSpot Sales Hub

Free CRM with email tracking, meeting scheduling, pipeline management, and automation.

Visit HubSpot Sales Hub

The Bottom Line

Both Follow Up Boss and HubSpot Sales Hub are strong options in the crm space. HubSpot Sales Hub offers a free tier, making it a better starting point for smaller teams or individual professionals who want to test before committing.

Both are accessible to SMB and mid-market teams with transparent pricing.

The best choice depends on your team size, budget, and specific workflow requirements. We recommend trying HubSpot Sales Hub first, then evaluating Follow Up Boss if it doesn't meet your needs.

Follow Up Boss

$69-$499/mo

Visit Follow Up Boss

HubSpot Sales Hub

Free-$150+/user/mo

Visit HubSpot Sales Hub